Today, growth hacking is becoming the most crucial element for the growth of startups. It might seem to you as exaggerated jargon that is known and used by only big budget entrepreneurs. Well, that’s not the case. Startup growth is a new phenomenon which is taking the world through a revolution. So, we bring before you the smart guide to growth hacking which would help you to unlock your company’s full potential and growth.

What is Growth Hacking:

The best way to understand growth hacking and what growth hackers do is to first understand what is meant by the term hacker. A hacker is someone who is more concerned with achieving an objective than following a prescribed process. In other words, hackers care more about what needs to get done than how it should get done. As a result, hackers often come up with innovative ways to get things done.

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Usually, growth hackers consider user growth to be a marketing function. This makes them assume that there’s only one way to get the users (namely, marketing). But this isn’t a true fact. In fact, more and more over the last few years we’ve seen new products grow from zero to millions of users with little to no marketing at all.

So, growth hacking is a process of rapid experimentation across various marketing channels and product development to identify the most effective, efficient ways to grow a business.



It’s very important that your marketing team or you yourself set a realistic and accessible smaller goal than big and inaccessible goals. Rather than just focusing all your attention towards penetrating a new audience or releasing a quite life-changing development of your product, a growth hacker would surely opt for a small yet ambitious goal. Never think too big initially. it might paralyze your imagination and ideas.

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It’s all about numbers in growth hacking. Growth hackers believe in knowing their numbers. It’s very crucial to measure the qualitative data and respond to it but that can wait. Quantitative data should be your first priority so as to know where you stand and how far you need to go. well, the qualitative data specifically for instance includes, feedback from clients, support chats, and customer reviews. You need to prioritize your growth over feedback. Frankly, your customers can wait once, you’re all set with traffic on your site, popularized product and people come to know that you exist.well, some actionable steps should be checking your traffic daily, and setting up Google analytics for your domain.

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Usually, the amateur entrepreneurs get baffled and puzzled at this stage particularly. You need to get creative with your funnel, to optimize lead generation, create your brand awareness, develop relationships with existing and prospective customers and clients and thus boost customer acquisition.

Important Tips:

  • Implement best practices of SEO and content, to make your page to be noticed.
  • Allot much of your budget towards online advertising, be it Facebook ads or Adwords.
  • Optimize the landing pages of your website so that the traffic on your page is converted optimally.
  • Optimize your marketing emails towards the final conversion of your leads.
  • Try investing in re-marketing.

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4.  TEST IT:

Growth hackers believe in testing every idea that struck into their mind. So, just give it a shot. If you test and try, only then your trial would guide you. If you find a hack to be working towards your growth, then just apply and repeat it. Your idea or someone’s hack might even fail for your business. You needn’t worry. just remember to hold on to all opportunities for your business. Well, it’s very important that you test your marketing strategies before committing to them.

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All businesses have their own position-based objectives which they want to achieve but at the end of the day, all are united by the goal of touching the clouds and breaking them through.


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